She Transcends Time-Icon Throughout the Generations

Join us as we delve into the delightful history of Betty Crocker, a beloved name that has been a staple in kitchens since 1921. It all began with a simple contest by the Washburn-Crosby Company, where home cooks were invited to solve a jigsaw puzzle to win an adorable pincushion shaped like a bag of Gold Medal Flour. Little did they know, this charming contest would spark an overwhelming response from home bakers seeking expert advice. From that moment, Betty Crocker was born, evolving from a friendly contest to a trusted source for baking mixes and ready-made selections that continue to bring joy to our kitchens today. Let’s bake our way through history and celebrate the enduring legacy of Betty Crocker!